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Business Administration with Marketing


Successful managers are required to think critically and creatively in a constantly changing business environment. To be ready for these challenges, you’ll need the ability to analyse management issues and make decisive problem-solving contributions.

Boost your business and career with this established BSc in Business Administration and Marketing degree by distance learning.

Student ready in library on sofa
Study the BSC Business Administration with Marketing degree with academic direction from Royal Holloway, University of London wherever you are in the world.

Study this course at a Teaching Centre near you

You can receive local support from a local teaching centre, use the dropdown to find your nearest centre.

Studying this degree you will:

  • engage with and evaluate management-related problems.

  • you’ll develop an understanding of the discipline of international business management with an emphasis on the historical, political, cultural and institutional forces shaping modern business.

  • equip yourself with the skills and competencies you need for creative and effective decision-making. Our subjects range from accounting for managers to strategic management and communication skills.

Course details

You study 12 courses to earn the BSc degree.

View courses

Application deadline 1 October 2018
Registration deadline 30 November 2018

Independent study

The BSc Business Administration with Marketing is available online. We supply learning materials which are specially designed for independent study. You will also have access to a significant range of online resources, including a fully supported Virtual Learning Environment and online library.

Local teaching support

If you would like to attend classes, you can enrol at one of our approved local teaching centres around the world and benefit from local support and the facilities of a campus-style environment. This programme is supported at a number of teaching centres in Africa, Asia, Europe, South America and the Caribbean.

Find a local teaching centre for the programme.

Study materials

We send you the core study materials you need to complete the programme. These include a Programme Handbook of practical information (such as how to enter exams), textbooks for particular courses, and past exam papers and commentaries, which give you valuable tips for performing well in exams.

(See sample study materials on the Foundation Course pages.)

Online support

When you register, we will give you access to your Student Portal. You can then access your University of London email account and other key resources:

  • The Virtual Learning Environment (VLE). Here, you can access electronic copies of all printed study materials, resources including audio-visual and revision guides, and forums to discuss course material and work collaboratively with others.
  • The Online Library holds thousands of journal articles which you can access free of charge. A dedicated helpdesk is available if you have any difficulties in finding what you need.
  • Online seminars are led by your course tutor. Tutors also offer feedback on a number of written assignments to help you judge your progress and improve.
  • The Student Café and discussion forums allow you to discuss academic issues and other study matters with your peers, building relationships to support you during your time with us.


  • Full courses are assessed by a three-hour written exam.
  • Half courses are assessed by a two-hour written exam.
  • Exams are usually held in May each year. You can sit these at one of our 400 examination centres. A fee is payable to your local centre for hosting the exams.

More about exams.

What qualifications do you need?

For access to the BSc Business Administration with Marketing degree, you will usually meet the following criteria:

Even if you don’t meet the standard requirements, we will consider each application on its own merits. Our Admissions Panel will consider whether any alternative/incomplete qualifications or work experience you have are suitable for entry to the programme.

I don’t meet the entry requirements. What can I do?

English Language requirements

You should expect to study for 15–25 hours per week throughout the study year if you wish to complete your qualification in the minimum time allowed (one year for the Postgraduate Certificate, two years for the Postgraduate Diploma or MSc). Most students take between three and five years to complete the MSc.

Do I meet the language requirements?

Computer requirements

We set minimum basic computer requirements because your study resources are accessed via the Student Portal and it is vital that you can access this regularly. For this degree, you will also need Adobe Flash Player to view video material and a media player (such as VLC) to play video files.

More about computer requirements.

Can I transfer credits from other awards?

If you have studied material as part of a previous qualification that is comparable in content and standard, you might be exempted from the equivalent course for the University of London degree. This is known as Accreditation of Prior Learning (APL), Credit Transfer or Exemption. You may apply for recognition for up to four full courses at Foundation Level.

More about Accreditation of Prior Learning.

The fees below apply if you begin during the 2018-2019 session. These may be increased by up to 5% per year.

Academic year


Application fee (non-refundable)

£ 92

Initial registration fee


Examination fee (full course / half course)

£ 273 / £ 137

Continuing registration fee

£ 474

Indicative total: BSc Business Administration with Marketing

£ 5,820

Disclaimer: Currency conversion tool.

You pay for your degree as you progress rather than in a single payment. This indicative total is a guide to what you would pay if you allow for fee increases and complete the degree in three years (with no exam resits).

Additional Costs

You will also need to budget for:

  • Tuition costs (if you choose to study at a local teaching centre).
  • Exam centre fees, which are paid directly to the venues where you sit your exams.

We accept most traditional payment methods, including debit/credit card, international money order, and Western Union.

How to pay your fees.

On 1 July 2017 a Goods and Services Tax (GST) [external website] was introduced in India which applies to online services. From 1 August 2019, the University will be required to add GST at the statutory rate of 18% to its programme fees for new and continuing students resident in India.

This degree covers the major areas of business administration: accounting, finance, human resources, marketing, information systems and international business. It will prepare you for a career in business and management, as well as more advanced academic study (including the Global MBA).

What do employers think of our graduates?

In some countries, qualifications earned by distance and flexible learning may not be recognised by certain authorities or regulators for the purposes of public sector employment or further study. We advise you to explore the local recognition status before you register, even if you plan to receive support from a local teaching institution.

The programme is developed by the School of Management at Royal Holloway, University of London. Established in 1990, this is already the largest department at the university. The School has been accredited by the Association of MBAs (AMBA) in 2005 and 2010, which reflects its high standards in teaching, curriculum design and student interaction.

Programme Director

Dr Paul Dudley is a Senior Lecturer in Strategy with a focus on teaching methods and approaches to strategy development.  He is passionate about education and the student experience, whether this be in the classroom or online.  Paul's experience of Higher Education straddles UK State and Private Universities, commercially orientated Higher Educational providers, alongside European and non-European settings.  His interests revolve around strategic decision making and how an understanding in this area can aid a range of stakeholders including employers, employees and most significantly our students.  

"Studying for the BSc Business Administration degree is a rewarding and demanding experience. We will support you throughout your studies, and our study options give you the chance to study where you want and when you want. We wish you well in your future studies with us and look forward to welcoming you to the programme."

Without the cost of moving to London, studying for your University of London degree anywhere in the world represents excellent value for money. However, there are additional sources of support depending on where you live and how you choose to study.

More on funding your study.

Can I get sponsored?

If you're employed, your employer may be willing to cover part/all of the programme fee if you can make a compelling case as to how this programme will boost your contribution to the workplace.

Our courses are ideal for employers because they get to retain you as an employee and benefit from your learning from the moment you begin.

How can I get sponsored by my employer?