Students are required to put forward a business research proposal or business plan proposal as the individual coursework piece. This is preparatory work for the project as students will use this to inform the direction for the final project. This draws upon exposure to business research methodology in the first half of the module, the content of which provides the underpinning for this.
Main topics of the module include:
- Purpose(s) and nature(s) of research and research philosophy.
- The critical literature review.
- Research design and business plan design.
- Data collection.
- Qualitative and quantitative research techniques.
- Business planning and financial forecasting.
On successful completion of this module, you will be expected to be able to:
- Understand both the practical application and underlying philosophy of research methods within the accounting/finance and business management arena.
- Understand, apply and evaluate appropriate research and enquiry techniques needed to assess challenges within the wider business context.
- Identify, acquire and analyse financial and other data for business-related problems.
- Synthesise a range of information for the development and interpretation of knowledge in business and management.
- Apply theoretical models to real world business solutions.
- Coursework: up to 2,500 words; weighted at 30%
- Individual project: up to 7,000 words, weighted at 70%