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International business strategy

M471

You will be looking at the organisational forms that enable international businesses to seize new opportunities.

Topics covered

  • Unit 1 International Investment
  • Unit 2 Choice of Entry Strategy
  • Unit 3 International Production and Sourcing
  • Unit 4 International Marketing
  • Unit 5 International Organisation
  • Unit 6 Financial Management in the International Business
  • Unit 7 Assessing Country Competitiveness
  • Unit 8 Assessing Country Risk

Assessment

  • one three-hour unseen written examination (70%)
  • two tutor marked assignments (30%)