Consumer and buyer behaviour This module examines research and theory about issues relating to consumer/buyer behaviour, and its application to marketing management.
Digital and social media marketing Gain an understanding of marketing concepts and tools enabling you to develop digital marketing communication strategies.
Geophysical analysis (PGM251) This module covers the principles of seismic wave theory, seismic interpretation and horizon processing (credit bearing).
Marketing research and analytics Presenting a dynamic analysis of the fundamental methods, developments and debates in the wider field of marketing research and approaches to analytics.
Sedimentology and stratigraphy (PGM451) This module examines clastic sedimentary systems, carbonate sedimentary systems and the principles of stratigraphy (credit bearing).
Strategic marketing management This module is designed to advance knowledge and enhance skills in strategic marketing decision making and the development of marketing plans.
Structural analysis (PGM351) This module introduces students to the types of structures found in different sedimentary basins (credit bearing).
Tectonics and lithosphere dynamics (PGM151) This module introduces students to modern plate tectonic theory (credit bearing).
