Brand Management (MOOC) Gain a deeper understanding of the evolving practice of brand management, one that goes further than practised in most organisations today.
Corporate Strategy (MOOC) The course is designed for a broad audience but will be particularly relevant for those working in multi-business firms.
How to Finance and Grow Your Startup – Without VC (MOOC) This course is for you if you’re an entrepreneur at any stage of your journey.
Consumer and buyer behaviour This module examines research and theory about issues relating to consumer/buyer behaviour, and its application to marketing management.
Digital and social media marketing Gain an understanding of marketing concepts and tools enabling you to develop digital marketing communication strategies.
Macroeconomic policy and financial markets (M425) This module has been specially designed to increase the depth of your understanding of macroeconomics by focusing on the relationship with financial markets.
Marketing research and analytics Presenting a dynamic analysis of the fundamental methods, developments and debates in the wider field of marketing research and approaches to analytics.
Strategic marketing management This module is designed to advance knowledge and enhance skills in strategic marketing decision making and the development of marketing plans.
