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Language and the Media EN3118

This course offers an introduction to a number of approaches in the analysis of media texts, and to a multi-modal perspective in the analysis of communication.

Students will compare and analyse media and literary texts and genres, engaging with a broad range of examples, for instance newspaper texts, advertising, the language of film, language of television, and others. The course develops critical awareness of a variety of linguistic techniques for analysing media discourse types, and engages with the relationship between text and context.

Learning outcomes

If you complete the course successfully, you should:

  • Have become familiar with a range of approaches to media analysis (for example semiotics, genre analysis, narrative analysis)
  • Be conversant with multi-modal analyses of communication
  • Have developed a critical awareness of a variety of media discourse types and genres
  • Understand the relationship between text and context in particular media discourses/genres
  • Be able to compare and analyse media and literary genres

Essential reading

  • R. Carter, M. Bowring, A. Goddard, D. Reah, K Sanger, N. Swift (2007). Working with Texts, 3rd edition. London and New York: Routledge. Edited by A. Beard.