The modules provide candidates with the opportunity to apply conceptual and theoretical knowledge covered on the programme as a whole and to expand that knowledge through focusing on a specific topic. In particular, candidates will be able to apply the knowledge they have gained from the ‘Marketing Research and Analytics’ module in the research process. Students choose their own research topic, manage their pace of work and approach, benefit from their own particular strengths and interests, and demonstrate originality and creativity.
Main topics of the modules include:
- Identifying a research topic
- Preparing a research proposal
- Writing a critical literature review
- Designing the research
- Analysing and presenting quantitative data
- Organizing and presenting the dissertation.
On successful completion of these modules, you will be expected to be able to:
- plan and design a substantive research project
- gain a deep understanding of a specific area of marketing
- critically evaluate and appraise existing literature and knowledge base in their chosen topic area, both in terms of theoretical and empirical contribution
- employ appropriate methods to collect, analyse and present data in a systematic way
- reflect on the implications of research for marketing managers and wider society
- think critically and creatively in terms of marketing problems.
Dissertation Part 1 - you submit a 3,000 word research proposal, which is marked on a Pass/Fail basis. It must be passed to register for the Dissertation Part 2.
Dissertation Part 2 - you submit a final dissertation of 12,000 words accounting for 100% of the grade for this module.