Marketing research BA3150
Marketing Research is fundamental for informed management decision-making in modern organisations. The course prepares students in both how to identify and how to obtain appropriate marketing information for strategic and tactical marketing decisions.
In addition, the course seeks to develop students’ analytical skills and critical thinking to properly interpret the results of a marketing research exercise. Marketing Research (MN303) focuses on providing students with the necessary skills that will enable them to carry out marketing research projects within a real life environment.