Strategic management

This module explores the rich and varied field of strategic management and how strategic analysis, strategy formulation and strategy implementation contribute to organisational performance and success. 

The module will review practically relevant ideas and frameworks that facilitate strategy design and formulation and help you appreciate and assess the work of a 'strategist'. Students will develop a sound grasp of classical tools used in strategic analysis and apply them to different contexts and cases, and will acquire an appreciation of the underlying theories on which these tools are based and the academic research from which they have been developed.  

Topics covered

  • What is strategy?  
  • Strategy as an emergent or prescriptive process 
  • Strategic analysis: macro external environment 
  • Strategic analysis: industry external analysis 
  • Strategic analysis: firm resources 
  • Business strategy #1 
  • Business strategy #2 
  • Corporate strategies #1 
  • Corporate strategies #2 
  • International/global strategy 

Learning outcomes

On successful completion of this module, you will be expected to be able to:  

  • think deeply and rigorously and address the fundamental ideas in strategy research and challenges of strategic management.  
  • demonstrate a sound grasp of classical tools used in strategic analysis and be capable of applying them to different cases and contexts.  
  • outline the underlying theories on which these tools are based and the academic research from which they have been developed.  
  • apply strategic management tools and techniques to real world business situations. 

Assessment

  • Written end of term essay or report (100%)