Strategic project

This module is a capstone project involving the development of business research skills and their application to real world business related problems.

Core to the project is the requirement for students to acquire an underpinning in research methodology, applying research skills to the collection and analysis of data within a business related scenario.

This involves identifying and analysing data and information in relation to business challenges, researching alternative solutions, and applying a judgement based on assessment of the evidence.

Learning outcomes

At the end of this module learners should be able to:

  • Describe both the practical application and underlying philosophy of research methods within the business studies arena
  • Identify appropriate research and enquiry techniques to assess corporate challenges within the wider business context
  • Identify, acquire and analyse financial and other data for business related problems
  • Synthesise and use information and knowledge effectively
  • Undertake, and communicate the results from, an independent piece of research work
  • Creatively deal with complex corporate problems in a professional capacity
  • Apply theoretical models to real world business solutions
  • Identify, evaluate, and critically appraise alternative solutions to business problems
  • Tangible work as evidence to themselves and existing/potential employers of capabilities relating to independent research and thinking
  • Research design skills (including development of data collection and analysis strategies)
  • Numeracy and quantitative skills applied to business management decisions
  • Critical self-reflection applied to business practice and experience
  • Complex problem-solving skills to support corporate decision making
  • Effective communication skills of complex solutions to business related decisions (including effective use of written presentation tools/reports)
  • Effective skills of the use of information technology
  • High personal effectiveness, applying critical self-awareness and personal resource management in the context of a diverse business environment
  • Development of teamwork skills


Pass Mark
The pass mark is 50% for each component of assessment at postgraduate level.

Coursework Item 1: you will complete activities relating to research methods before submitting a research proposal (2000 words) outlining the research question and methods to be adopted – 30%.

Coursework Item 2: a dissertation of 8,000 words in length (maximum) - 70%.

In parallel, students undertake a large scale simulation midway through the Strategic Project from which a 1,000 word reflective statement is submitted along with the 8,000 word dissertation. Participation in the large scale simulation and submission of the reflective statement are compulsory although do not contribute to the overall mark for the Strategic Project.

Essential reading

The following is provided as part of the course materials after you register:

  • Doing Research in Business and Management, Saunders, M. and Lewis, P. (Pearson Education, 2012).
  • The Essential Guide to Doing Your Research Project, O’Leary, Z (SAGE, 2017).