Brand Management (MOOC) Gain a deeper understanding of the evolving practice of brand management, one that goes further than practised in most organisations today.
French Studies with Business (BA) Study a three-year BA degree programme in French Studies with Business at the University of London in Paris
French Studies with History (BA) Study a three-year BA degree programme in French Studies with History at the University of London Institute in Paris
French Studies with International Relations (BA) Study a three-year BA degree programme in French Studies with International Relations at the University of London Institute in Paris
Marketing (MSc, PGDip, PGCert) The new online MSc Marketing aims to develop marketing leaders around the globe that are skilful in strategic and tactical marketing decision making.
Research Degrees in Paris (PhD/MPhil) University of London Institute in Paris offer MPhil and PhD degrees in our areas of expertise
Consumer and buyer behaviour This module examines research and theory about issues relating to consumer/buyer behaviour, and its application to marketing management.
Digital and social media marketing Gain an understanding of marketing concepts and tools enabling you to develop digital marketing communication strategies.
Marketing research and analytics Presenting a dynamic analysis of the fundamental methods, developments and debates in the wider field of marketing research and approaches to analytics.
Strategic marketing management This module is designed to advance knowledge and enhance skills in strategic marketing decision making and the development of marketing plans.
