UK Prime Minister Theresa May had expected to strengthen the Conservative party’s majority ahead of impending Brexit negotiations. Instead, her party failed to reach a majority.
CMI’s chief executive, Ann Francke, says the managerial leadership of the campaigns has been reflected by the results.
“The Conservative campaign was led and managed in a way that lacked transparency, was not inclusive and did not inspire trust,” she said.
The campaign also lacked consistency and “ignored the opinions of large swathes of the electorate,” she added.
“On the other side, the Labour campaign had clear visibility of leadership, was very inclusive and they were very clear in their manifesto, targeting people with policies they knew would resonate.”
Managers need to be careful of taking unnecessary risks, as things can and do go wrong.
Important lesson for managers
Francke also believes the two campaigns present managers with an important learning opportunity.
“The two campaigns act as a how-to-do-it and how-not-to-do-it,” she said.
This is also a good reminder for managers that, no matter how strong your position may seem, you cannot take anything for granted.