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Being seen through the Guardian

The Guardian newspaper is currently carrying four articles about the University of London. 

Written by Binda Rai |

UK awareness campaign
The articles are being run in conjunction with the Guardian’s ‘Back to Class Series’

These articles are part of the marketing mix for the University of London’s UK awareness campaign for online programmes. The campaign launched on 14 May this year and also includes radio and digital advertising.  

The four Guardian articles, available until mid-September, are available here entitled:

  • Seventeen heads are better than one: how institutional collaboration strengthens online courses. Interviewee: Professor Wendy Thomson CBE, Vice-Chancellor, University of London.
  • Is an online university course right for you? These 10 points will help you decide if you’re ready to sign up. Interviewee: Sam Brenton, Director of Education, Development and Innovation.
  • The new normal: why it’s the right time to improve your digital skill set. Interviewee: Dr Marco Gillies, Academic Director of Distance Learning, Goldsmiths, University of London.
  • Retraining or heading for management? How to choose the right online business course. Interviewees: Laura Brammar, Senior Careers Consultant at UoL/Bob Gilworth, Director of The Careers Group. 

The above four articles are being run in conjunction with the Guardian’s ‘Back to Class Series’, the first of which has been published

The UK campaign, entitled Make Yourself at Home, encourages sign up to free Massive Open Online Courses (MOOCs), individual modules and postgraduate programmes. 

Check out the campaign landing page on the website.