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Dynamic sports management programme puts students in a league of their own

The sports industry is rapidly transforming in terms of technological advancements, marketing and sponsorship strategies and a heightened commitment towards social responsibility. With an estimated global value of nearly US$600 billion per annum, there is a growing need for skilled professionals in a variety of roles in this evolving sector.

Written by Lindsay Alexander |

Football player kicking ball
The sports industry is continuously growing and evolving. Stay ahead of the game with the PGCert in International Sports Management.

University of London’s exciting new Postgraduate Certificate in International Sports Management will be launching January 2020. The programme, which was jointly designed with leading world sports education partner, World Academy of Sport (WAoS), will give students the opportunity to develop a diverse range of skills that are highly sought after by sports organisations globally.

WAoS brings extensive experience in training, education and facilitating sports development on a global scale, ensuring that the programme is enriched with cutting-edge practice-based content and analysis.

The flexible programme is offered fully online, allowing students to study at their own pace and around their own schedules. If you’re currently working within the industry, this means that you won’t need to take time out of work in order to improve your skills for career progression. This qualification will also benefit individuals who are looking to embark on a career in the sports industry and those who work with, promote or manage sport events and facilities, including those working with intergovernmental organisations, NGOs and private sector organisations.

Learners will engage with an expansive online provision, exploring current and complex case studies and scenarios drawn from a wide range sporting sectors.

The collaboration between University of London and WAoS has resulted in an academically rigorous programme that benefits from expert input and extensive knowledge of sports industry trends and insights. Dr Oscar Mwaanga, Programme Director, explains some of the key benefits of the qualification:

“Learners will engage with an expansive online provision, exploring current and complex case studies and scenarios drawn from a wide range sporting sectors within relevant scholarly frameworks. WAoS brings extensive experience in training, education and facilitating sports development on a global scale, ensuring that the programme is enriched with cutting-edge, practice-based content and analysis.”

Using sport as a tool for development is a hot topic and a highly sought-after competence, which is unique to this programme.

Modules will cover topics ranging from strategy and governance to sponsorship and event management. Students can also study individual modules on a stand-alone basis without being registered for the programme.

A particularly relevant module is International Sport Development, which examines the ever-changing social and political contexts of international sport development. It provides an understanding of the implications of sports participation on health, community cohesion and social development.

“Using sport as a tool for development is a hot topic and a highly sought-after competence, which is unique to this programme,” said Dr Mwaanga, author of the module.

“The module aims to empower students with the tools to make sense of complex challenges associated with the promotion of physical activity and sport participation. It provides an in depth understanding of the role sport plays in social development and centralises the role that sport plays in contributing to various contemporary social development agendas.”

With the world of sport continuously changing and adapting to cultural and technological advancements, it’s becoming essential to develop transferable skills that will help you stand out as a professional in the crowd.

Find out more about how the Postgraduate Certificate in International Sports Management can keep you ahead of the game.