The University of London’s MSc Management degree covers all the core management skills and theories, and you can now choose between two different specialisms that focus specifically on marketing or business innovation.
Specialising in a particular area of business will help to refine your knowledge and skills, giving you a competitive edge in the workplace. Which specialism you choose will depend on your career ambitions, your professional goals and, of course, your interests.
If you’re still wondering which one is right for you, we’ve spoken to Nick Pronger, Programme Director for MSc Management, about the key differences to help you identify which specialism will benefit you most.
Both specialisms benefit from a range of modules carefully researched and chosen to meet the constantly-evolving needs of companies and organisations.
Marketing is a fundamental part of all businesses. It engages customers, builds reputations, boosts sales and maintains relevance. In a nutshell, marketing has the power to make or break any company.
The marketing specialism provides a solid grounding in key aspects of business and management, while refining your skills in marketing theory, strategic marketing and social media marketing.
Focusing on essential elements such as buyer behaviour and decision-making, you’ll develop valuable knowledge and skills that are in high demand from employers. You’ll graduate with the ability to lead successful marketing departments and campaigns across all industries.
Nick said, “Digital and social media marketing are vital skills needed in all companies now, with a number of different research studies showing how they’ve eclipsed traditional styles of marketing and communications.”
Whether you’re looking for a change in career direction, or you’re launching your own business – this specialism will provide you with both the academic background and practical focus to apply in the workplace.
Business innovation is crucial at a time when growth is more important than ever. With new technologies and ideas developing every day, it’s so important to stay ahead of competitors and keep up with growing consumer expectations – or you risk falling behind.
The business innovation specialism examines the essentials of management theory and practice, as well as the core principles of business both locally and internationally. With a focus on emerging technology and the digital economy, you’ll study the theories, principles and tools needed to thrive in a world that is constantly changing and evolving.
Nick said, “In today’s business environment, innovation plays a key part in every industry. Our programme focuses on fast-moving sectors such as IT and logistics, with emphasis on new and exciting technologies that will become vital for the future of business, including artificial intelligence, augmented reality, drone operations and new types of virtual interaction.”
If you don’t innovate you stand still – and you can’t stand still in today’s economy.
Whether you’re already working in – or aspiring to – a senior management role, both specialisms will give you the tools, inspiration and mindset to respond to the complex challenges facing organisations today, while providing specialist knowledge to take your career to the next level.
Whichever specialism you choose, the MSc Management programme at the University of London is unique because it benefits from such a diverse student base.
Nick said, “As an online international programme, there’s always an exciting exchange of cultures and ideas that lead to innovative thinking. We all live in our own worlds and have our own perceptions structured by our cultures and nationalities. The online aspect of the programme leads to new levels of critical thought – where people from different cultures come together and share their worlds, creating a positive learning experience for everyone.”
You’ll also benefit from the flexibility to manage your own time, so if you have a busy job or family commitments, you can pace yourself and fit your studies around your life. The strong history of online learning at the University, paired with Birkbeck’s excellence in teaching mature and working students, provides the perfect opportunity for you to succeed.
If you have ambitions to manage successful marketing departments in large international companies, or you’re launching an innovative new business or product, you can gain all the skills, knowledge and experience you need with an MSc Management degree from the University of London.