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PR World Gold for University of London

The University of London clinched a Golden World Award for its PR campaign entitled ‘The Worldwide Conversation’ at a special awards ceremony held in Armenia by the International Public Relations Association (IPRA).

Binda Rai receiving the Golden Award IPRA
'Global professionals are setting new standards for meaningful communication': Svetlana Stavreva, IPRA President

The award was presented to Binda Rai, Associate Director for External Relations, Media and PR (Worldwide), who produced and delivered the campaign, which explored Women’s Higher Education, and Equality in the Workplace.

The campaign was delivered through the University of London’s Recognised Teaching Centres across three continents. This followed the launch of the ‘Worldwide Conversation’ in London in September 2018 and attended by high profile women participants, including Shauna Olney, Chief; Gender, Equality and Diversity Branch of the International Labour Organization, United Nations and the Hon. Mrs Justice Cheema-Grubb DBE.

Binda Rai said:

It’s incredibly rewarding to have the best of the best in PR recognise your work for the detailed planning, execution and analysis but more importantly to have your PR work recognised for its creativity, quality and vision is very gratifying. By putting all these skills and attributes together we have helped put the equality agenda back on the table at a time when figures show it coming to a halt.

She added:

It’s been a privilege to create and deliver such an important campaign aimed at transforming the way women are perceived and treated through the course of their education journey and the difficulties associated with translating this in the work environment. I am pleased that in some countries, ‘The Worldwide Conversation‘ provided women with the opportunity to start the equality debate, whilst in others, it gave them the opportunity to keep the equality agenda alive.

Professor Mary Stiasny OBE, Pro Vice-Chancellor (International) said she was delighted with how the University of London’s Recognised Teaching Centres around the world embraced this campaign with determination and enthusiasm. She added:

Without the support of our Recognised Teaching Centres, this campaign would not have been successful; this award is also in recognition of all their hard work and commitment to delivering this campaign on gender equality.

IPRA President, Svetlana Stavreva, said she was delighted to welcome the best of the PR talent, creativity and innovation from around the world to the awards ceremony (27 September) in Yerevan, Armenia. She added: The 2019 GWA winners, of what is perhaps the world’s most diverse, fierce and creative PR competition, showed how global professionals are setting new standards for meaningful communication.”

The University of London won the Golden World Award in the International Campaign category. Other winners in all categories included representatives from PR agencies, government departments and commercial organisations.