Strategic marketing management This module is designed to advance knowledge and enhance skills in strategic marketing decision making and the development of marketing plans.
Consumer and buyer behaviour This module examines research and theory about issues relating to consumer/buyer behaviour, and its application to marketing management.
Digital and social media marketing Gain an understanding of marketing concepts and tools enabling you to develop digital marketing communication strategies.
Marketing research and analytics Presenting a dynamic analysis of the fundamental methods, developments and debates in the wider field of marketing research and approaches to analytics.
Brand management This module advances understanding of how to practice marketing to build valuable brands for firms and their various stakeholders.
Corporate responsibility and sustainability This module advances the understanding of how businesses can benefit from taking a more holistic approach to the marketplace.
Marketing communications This module is designed to provide students with a framework for understanding marketing communications at a strategic level within various contexts.
Relationship marketing Gain an understanding of the role of Customer Relationship Management and Customer Experience in an overall business strategy.
International marketing This module will advance your understanding of conceptual and practical aspects of international marketing and its management processes.
