Location is the first thing you should consider when selecting a conference venue.
If you have delegates attending your event from afar, it pays to opt for a centrally-located venue. This will avoid any issues around accessibility and make it easier for your guests to attend the event. There’s nothing worse than delegates having parking difficulties accessing the venue. The ideal venue will be close to excellent transport links, and will provide ample parking.
If you do have delegates travelling a long way to reach the venue, the convenience of the location is particularly important. Choose a venue that’s close to a variety of accommodation and one where delegates can easily access amenities such as shops, cafes, restaurants, bars and cultural attractions. This is especially useful if the conference is over the course of a few days.
Find out more about our affordable conference accommodation, housed in the heart of Bloomsbury.
Consider venue style
Attracting delegates with a knock-out venue is a great tactic when planning a conference.
While the speakers and content are crucial to the event’s success, an interesting or quirky venue will also add to the conference’s appeal.
You could also opt for a venue that you feel suits your conference theme, or has a unique selling point that is line with your conference or brand values. For example, venues with a lot of history will give your conference a feeling of substance and authority.
Provide a memorable experience for your conference delegates at Senate House, our flagship art deco venue.
Consider venue space and layout
When considering the ideal conference venue, make sure you take a good look around before booking. Take time to consider how the venue might respond to the event taking place.
- How the layout will work with your projected number of guests
- How the main spaces will look packed with your delegates. Then, pre-empt any obstacles.
- How the venue will handle checking in and helping the flow of delegates in between talks.
- What sorts of layouts are possible within the venue.
- A setting which provides a variety of meeting rooms, conference spaces and breakout areas is best, so that you can put on the best conference possible.
- If the rooms have flexible layouts too, such as theatre style or cabaret.
- The venue may be unable to set up the different layouts on demand but you should at least be able to see images of previous setups.